Fashion image, publishing and space…
The big three of exploration
The Brief
Working in a group to complete three set creative briefs and receive formative feedback for each. For the main assessment we presented the outcomes of each creative brief along with a summary of the creative process.
This brief allowed the team to expand on knowledge, understanding the creativity that is needed to apply during the creative process to a range of challenging briefs and areas of outcome. The team had to adapt and work in a fast moving, agency-style way, with project management and team working techniques supporting the creative process. Each creative briefs outcome categories were fashion image, fashion space, and fashion publishing. Briefs ranged from more abstract creative stimulations to specific industry briefs with a live client.
Fashion image and fashion publishing for the brand TSPTR.
Fashion image and fashion publishing I played multiple roles from modelling in shoots for the team, planning the concepts for styling, art direction on the day and managing equipment which was heavily important in fashion mage as we had the obstacle of not being able to hire a photo studio for the day so I planned ways we could use an empty space as our own at home studio.
In the TSPTR brief (fashion publishing) I used my fine arts skills that I learned from collage to create screen prints for the magazine. These prints were done onto acetate sheets that crated clear window sections in the magazine and was perfect for over layering.
Fashion Space
Fashion space we decided as an agency that we are going to plan for an exhibition experience, for a section of the exhibition we brainstormed to have a projector room that will play a visual short film on screen (that would be curated and edited by me) for viewers to sit, watch and analyse how it made them feel and what emotions were triggered. This was inspired by a popular exhibition company in London called the 180 Strand as it was very Instagram-able making it easier for the exhibition to gain exposure.
Goal of the film was to create an immersive moving image as if it was for the brand Gucci, we wanted it to also trigger individuals interpretation of the process of rebirth.
The setting given was the gates of hell in Turkey so to keep up with this narrative we had our key symbol as birds. This links to an ancient tale from the writers of the time, including Pliny the Elder and the Greek geographer Strabo, described that there would be sacrifices as a chilling spectacle. A priest would lead an animal, perhaps a sheep or a bull, into the shrine.
As if by the hand of God, the animal would instantly drop dead while the priest would walk out alive. "I threw in sparrows, and they immediately breathed their last and fell," wrote Strabo in Book 13 of his encyclopaedia Geography, clearly astonished by what he had just witnessed. The reason for why the animals would drop and die is because the gas that was being released was in fact lethal, but the locals believed it was something more Godly and powerful.